Due to significant progress in natural language processing and artificial intelligence, development of chatbots has grown leaps and bounds in a short span of time. Even though these tools are complex, their versatility is incredible. For example, you can use these powerful tools for automating certain processes of your businesses.
One great aspect of chatbots is that you can use them for your marketing strategy. How? A study conducted by Octane AI showcases the true power of chatbots. According to the study, chatbots have higher engagement rates than social media platforms. When you post on Facebook, only 1 – 7% of your target audience will take a look at it. The CTR of Facebook posts ranges anywhere between 0.01 – 0.7%. The CTR of Facebook ads is only 0.9% while that of email campaigns is 1.8 – 4.7%. As you can see, these numbers are not satisfactory in the world of marketing.
However, chatbots are on a whole new level when it comes to CTR. According to Octane AI’s study, the CTR of chatbots ranges anywhere between 15 – 60 %. Engagement rates are higher as 30 – 50 % of your target audience will interact with what you have to offer. On top of that, your entire target audience will receive your message about your products and services when you use chatbots for marketing.
Now that you see the effectiveness of chatbots, we are going to show you how you can use them to augment your marketing strategy.
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Customized experience for your users
For your marketing strategy to be effective, you need to personalize it so that it has value to your users. Just imagine if your favorite TV actor addressed you by your first name. It will have a great positive impact and boost your loyalty to the TV actor. Chatbots use similar tactics to customize the experience for your users.
Before chatbots interact with your users, they will gather all the possible data by going through their social media profiles. Once they have sufficient information, they will be able to personalize the conversation according to the preferences of the user. If your users have inquiries regarding your products and services, the chatbot will answer them correctly. On top of that, chatbots will also customize the shopping advice to suit the requirements of your users.
Deeper insight into customers
You get to know a lot more about your customers when you use chatbots in your marketing strategy. Rather than having to fill a feedback form, chatbots can ask a series of questions regarding your products and services when they are talking to your customers. At the same time, the machine learning tools in chatbots will help analyze the information you collect and give you insight into your customers.
You can also use the chatbots to keep an eye on the purchasing habits of your customers. By doing this, you will have a better idea about the products and services your customers prefer using.
Higher engagement with target audience
You know that the success of your marketing strategy depends on the rate of engagement with your target audience. When the engagement rates are great, there are higher chances that your target audience will invest in what you have to offer. At the same time, chatbots are more entertaining than any other type of marketing. If you make a video about your product or services, it won’t have much of an impact once your target audience finishes watching it.
On the other hand, every time your target audience engages with your chatbot, it will learn from the experience. By continually interacting with your target audience, it will start customizing the communication and offer your products and services without breaking the flow of the conversation. Also, most of the queries users leave on Facebook business pages tend to go unnoticed. When you deploy chatbots, they will answer all the queries of your users, which will boost the engagement rates significantly.
Last but not the least, chatbots have a much wider reach than social media platforms. Messaging applications such as Facebook Messenger and Whatsapp are more popular than social media platforms. At present, more than 1.2 billion people use Facebook Messenger every month. As chatbots mainly use messaging applications to interact with customers, you can imagine the extent of their reach. On top of that, chatbots can only interact, after your customers message them. As a result of this, your target audience will receive your messages if they interact with your chatbots.
These are just a few ways chatbots can augment your marketing strategy. If you want to reap the benefits of chatbots and have one for your business, why don’t you contact Singapore Chatbots? We have expert developers who will design chatbots according to your requirements!
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