Chatbots or also referred to as conversational agents are software programs. They simulate a conversation or interaction with a person by imitating written or spoken human forms of communication. They are often designed to give adequate information and answer real-time questions. Chatbots are becoming better. We listed down below the advantages of having a Chatbot as they become an important tool for businesses.
They Give Your Business A Face
Chatbots are usually the first point of contact with your business wherein they assist your clients and represent your company. This may be far more intimate than a phone or email exchange, but a chatbot’s personality has a significant impact on the user experience and is a key component in how the user views the conversation. Numerous elements, such as your corporate identity, and other duties the bot is meant to accomplish, or the preferences of your target group, all play a part in developing a chatbot personality that matches your organization.
Moreover, the chatbot’s personality is defined by the name and profile image that you assign to them, as well as the spelling and word choice, and therefore creatively represents the company’s brand identity.
They Are Always Available
Unlike traditional customer service, your chatbot is available 24 hours a day, 7 days a week. Even on weekends and late at night, it is there for your customers. Regardless how many queries you receive, a bot can easily handle all of them at once without being exhausted.
There are also options when your chatbot is unable to respond to an inquiry, the user can be transferred to a human employee for a live chat. Outside of business hours, customers can leave a note for customer care to respond to via email the next business day.
They Can Show You Your Customer’s Behavior
Another significant benefit of bots is the information into consumer behavior they may give. The queries, issues, and popular items discussed in chatbot interactions might provide important information for your future company strategy.
You may, for example, tailor your content strategy to your consumers’ inquiries and issues. You can figure out what motivates your consumers and what issues they’re having. As a result, you’ll be able to produce material that gives the appropriate responses.
These findings may be used in your product portfolio as well. You may, for example, recognize popular goods and promote them prominently in your store.
They Increase Your Sales
You can significantly increase your chances of closing a sale if you can get the right information and offers to your potential customers at the right time.
A chatbot can help you drive sales by giving proactive assistance on your website and accompanying the user while he navigates to your website or online shop. It can also give advice and assistance to the user, such as assisting in the selection of a product or pointing out appropriate deals. A great example of this is Hellosticker, a sticker printing company in Singapore, which uses bots to assist its customers with sticker printing.
They Can Be Used In A Variety Of Ways
Chatbots are commonly used for customer service but thanks to artificial intelligence, they can be used in different ways your company desires. For human resources, these bots can assist in onboarding a new employee. You can use them as translators by modifying the languages that they can communicate with. They can help you with your marketing strategy aside from data collection, they can also create leads.
Also published on Medium.